Cohort Grammar
Exposure logging, user-level assignment, and why “new users this week” is almost never a cohort. Bench Cohort seats use this desk as the live core.
Programs
Each course names a failure mode we keep meeting in Thai mobile organisations. Signal Lab is the only full residency. The others are shorter intensives you can take alone or as a prelude.
Studio residency for teams who already ship experiments and need a shared grammar for variants, holdouts, and release windows.
Exposure logging, user-level assignment, and why “new users this week” is almost never a cohort. Bench Cohort seats use this desk as the live core.
Store review lags, staged rollouts, and the quiet week after an Android OEM update. Built for experiment owners who share a calendar with engineering.
Crash-free sessions, latency, refunds, and support volume as first-class experiment outcomes — not footnotes after a green primary KPI.
Reconcile the three SQL files that all claim to define “activated user.” No new vendor. A single written definition the room can defend.
If your team already argues about live flags, start with Signal Lab. If assignment logging is still vague, take Cohort Grammar first — we will say so on the diagnostic call. Fees are listed on the fees page; nothing here is a checkout.